Red Bull ‘Airdrop’

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Pretty cool idea courtesy of Red Bull. Gotta give them credit for consistently staying ahead of the curve.

These crates were developed to resemble a military style “Airdrop”. The crates themselves were stenciled with graphics, stained, and roughed up to look weathered. To further sell the idea a parachute was attached to the top, making onlookers question if it had really fallen from the sky. In order to dispense the cans a corner was broken out the bottom and an internal ramp system was created to start the flow. The Broken corner serves to entice the passerby to investigate further, making them interact with the box.

via Nicholas Wilson on Behance

Posted by M

August 5th, 2010 at 5:51 pm

Posted in Products